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Animoca Brands expands into MENA, opening its Dubai HQ

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Animoca Manufacturers has introduced its strategic enlargement into the MENA area, opening its first workplace in Dubai.

The brand new headquarters will function a hub to have interaction with native and worldwide companions and meet the rising calls for of web3 firms transferring into the area.

Alongside the enlargement, Animoca has additionally appointed Omar Elassar as managing director for the Center East and head of world strategic partnerships. As such, he’ll oversee the corporate’s development and operations in MENA. Previous to Animoca Manufacturers, he was head of development technique and enterprise improvement at web3 protocols together with Polkadot, by way of Parity Applied sciences, and led strategic partnerships and investments at Ripple. 

Commenting on the MENA enlargement, he mentioned “We’re excited to ascertain our first workplace within the Center East, one of many world’s most linked innovation hubs.”

“Becoming a member of Animoca Manufacturers at this part in its journey presents a singular alternative to work with visionary builders and contribute to the broader integration of blockchain expertise in a market that’s poised for important development.” 

Animoca Manufacturers group president Evan Auyang commented, “Omar’s deep experience in web3 makes him an distinctive addition to Animoca Manufacturers. His management might be a key driver in driving Animoca Manufacturers’ strategic development within the Center East and past.”

The Dubai GameExpo Summit powered by Pocket Gamer Connects returns on Might seventh to eighth 2025, providing an opportunity to achieve insights into the world’s fastest-growing video games market, MENA.



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