In August 2024, the UK online game market continued to shift in direction of digital distribution, with a staggering 75% of all video games offered by main publishers being downloaded somewhat than bought in bodily kind. This marks a notable 10 share level enhance in comparison with the identical interval final yr. In accordance with GSD knowledge, a complete of 1.74 million video video games had been offered within the UK all through the month, representing a slight 1.5% decline in comparison with August 2023.
Regardless of the dip in general gross sales, Take-Two Interactive had a very good month. Rockstar’s Grand Theft Auto V took the highest spot within the charts, with Grand Theft Auto On-line following shut behind in fourth place. Moreover, the 2K Video games label, which can be below the Take-Two umbrella, noticed vital success. A number of of its titles – Borderlands 3 (No. 3), New Tales from the Borderlands (No. 6), and WWE 2K24 (No. 10)—secured prime positions. This resurgence of Borderlands titles within the charts was largely pushed by promotional efforts linked to the upcoming Borderlands film and the announcement of Borderlands 4.
New releases struggled to make a lot of an influence in August, with Madden NFL 25 being probably the most profitable newcomer, touchdown at No. 41 on the charts. The sport’s efficiency was down by 31.5% in comparison with its predecessor, partly because of competitors from EA’s School Soccer title, which launched in July.
Along with fashionable video games, some older classics reappeared on the charts. The TimeSplitters sequence was re-released on PlayStation with extra trophy assist, although they didn’t break into the higher rankings. Equally, remasters of Doom and Doom 2 charted low, at No. 241, however earlier house owners of the video games acquired the upgrades totally free.
Console Gross sales Stay Sluggish
The console market within the UK had a sluggish August, with fewer than 75,000 models offered. This determine represents a 3% lower in comparison with July and a forty five% decline from the identical month in 2023 (GfK knowledge). The PlayStation 5 noticed a small enhance in gross sales, up 4% over July, however gross sales had been down a dramatic 57% in comparison with final yr. In the meantime, Nintendo Change gross sales fell 10% month-over-month and 30% year-over-year. The Xbox Collection X|S consoles remained flat in comparison with July however noticed a 22% drop in comparison with August 2023. All year long, the Xbox and Change have been alternating between second and third place within the console gross sales rankings.
Accent gross sales additionally mirrored this development, with a complete of 516,774 models offered, down 4.5% from July and 9.6% in comparison with the identical time final yr. Sony’s DualSense controllers stay the highest sellers, with the white model main the accent marketplace for 2024. By way of income, nevertheless, the PlayStation Portal streaming handheld has taken the highest spot, signaling a shift towards extra premium equipment.
Regardless of the challenges going through each bodily sport gross sales and console purchases, the UK online game market continues to evolve, with digital downloads main the cost and legacy franchises like Grand Theft Auto and Borderlands sustaining their sturdy presence.
1. Grand Theft Auto 52. Hogwarts Legacy3. Borderlands 34. Grand Theft Auto Online5. EA Sports activities FC 246. New Tales From The Borderlands7. Elden Ring8. Titanfall 29. Mafia Trilogy10. WWE 2K24
