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ESA Wants To Replace E3 With a Bunch of Buzzwords

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The Leisure Software program Affiliation is launching a brand new gaming occasion to interchange E3, which was completely canceled in 2023. In response to Engadget, the brand new occasion is known as iicon (quick for “interactive innovation convention”) and can function most of the similar main gaming firms that when participated in E3. “Sony, Nintendo, Microsoft, Disney, EA, Epic Video games, Ubisoft, Sq. Enix, Take Two Interactive, Amazon Video games and Warner Bros. Video games are all named as contributors.” From the report: [T]he bulletins on social media promote iicon as being for “visionaries,” “changemakers” and “innovators,” so our greatest guess is that this occasion will swing extra towards the company facet of gaming the place individuals would possibly use that language unironically. If that is the case, this may not actually be a alternative for the heyday of E3, when studios large and small would showcase their upcoming initiatives and drop internet-breaking surprises. As a substitute, the inaugural occasion in April 2026 seems like it should focus extra on shifting the needle, model alignments and synergy.



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