FLOKI, the self-proclaimed “people-powered” crypto model simply launched its extremely anticipated blockchain title Valhalla on mainnet.
As of June thirtieth 2025, the browser-based, play-to-earn MMORPG turned out there to play worldwide, inviting gamers to dive right into a world of turn-based battles and expansive exploration throughout the Viking-age.
Backed by a multi-million greenback treasury, the sport is FLOKI’s most bold venture to this point, and goals to vary the panorama of play-to-earn gaming for good. In getting down to accomplish that purpose, FLOKI designed Valhalla to be the primary neighborhood takeover venture in crypto historical past, powering the sport through the FLOKI token and providing its gamers wealthy on-chain mechanics, NFT-based characters, and a stay economic system. The aim is to let gamers earn whereas they play, with out sacrificing enjoyable, high quality, or neighborhood.
These sentiments have been expressed in a current assertion by Pedro Vidal, Group Relations Officer at FLOKI, who mentioned that “(Valhalla) isn’t just about placing a sport on-chain, it’s about making blockchain gaming higher and delivering on the promise made to our neighborhood that we are going to repair most of the issues discovered inside the blockchain P2E gaming house.”
“We’re not constructing for hype. We’re constructing one thing players really wish to play , and pushing the boundaries of what might be completed within the play-to-earn and blockchain gaming world… That is solely the start.”
In anticipation of its mainnet launch, FLOKI has rolled out a large advertising blitz. The marketing campaign features a 4-week YouTube run, a 5-week advert storm on Twitch, and cell in-game rewards advertisements inside video games like Sweet Crush and Name of Responsibility: Cell.
The blockchain model has additionally made strikes to focus on mainstream audiences, notably via Valhalla’s sponshorship of the Baroda Premier League and turning into the Presenting Accomplice for the 2025 International Esports Business Week. The FLOKI model additionally just lately grabbed headlines with its Occasions Sq. billboard takeover and a U.S. nationwide TV marketing campaign, which is estimated to have reached over 219 million households.
At present stay on testnet at valhalla.sport, the sport has already launched its newest patch (v0.35.0), that includes new Veras, amulets for deeper technique, and a mysterious new useful resource referred to as Vera Essence.
