French web3 developer Think about Video games has introduced that Google has chosen its cell sport My Beautiful Planet as a part of its WeArePlay marketing campaign.
CEO Clément Le Bras says it’s the primary time a blockchain sport has been promoted by Google on this approach.
“We’re honored to be featured in #WeArePlay and hope this recognition evokes a brand new wave of purpose-driven cell video games centered on sustainability,” Le Bras says.
My Beautiful Planet is a match-3 puzzle sport that’s designed to make a distinction on the earth, with the corporate dedicated to planting one tree for each 100 ranges accomplished in-game. To-date, over 380,000 timber have been planted in Madagascar with its NGO accomplice Graine de Vie.
The corporate has additionally devoted 15% of its international turnover to the setting, and 15% of its tokens are locked into an Setting Treasury, which can resolve the right way to spend them through a DAO.
Backed by Ubisoft through its Entrepreneur Lab and Unity by its Unity for Humanity program, My Beautiful Planet is offered by Apple App Retailer and Google Play Retailer.
Key to the sport’s future progress is its My Beautiful Coin, an ERC20 token which launched on the Polygon blockchain in June 2024. Gamers can stake their MLC, which generates the in-game offchain forex Diamonds.
Gamers also can convert Diamonds again into MLC if they’ve not less than $100-worth of MLC staked.

The MLC tokenomics are additionally managed as 45% of the sport’s IAP income is spent shopping for again the MLC token, and a pair of% of those repurchased tokens are burned. As well as, 120 million MLC tokens have been burned at the beginning of 2025. The undertaking’s tokenomics plan to scale back total provide from its present stage of round 230 million to 100 million.
You could find out extra about My Beautiful Planet through its web site and whitepaper.