Along with the at present ongoing India Blockchain Week (2nd-Eighth December), Indian gaming and esports firm Nazara and Singapore-based gaming platform Lysto have unveiled plans to launch L1 blockchain known as The Progress Protocol.
Goal-built for advertising and marketing and development purposes on the blockchain, The Progress Protocol is a collaboration between Nazara Techologies Restricted subsidiary Nazara Applied sciences FZ LLE, and Lysto.
Backed by distinguished VCs together with Hashed, SquarePeg, and Tiger International, in addition to angels equivalent to Balaji Srinivasan, Sandeep Nailwal, Lysto is described as a one-stop store for gaming, providing builders playtesting, acquisition and retention instruments, and extra.
By leveraging blockchain know-how, the L1 hopes to convey larger transparency, whereas additionally enabling fairness, and financial advantages inside advertising and marketing.
Alongside its non-public testnet launch at India Blockchain Week, the staff has launched a proof-of-concept loyalty utility for sport advertising and marketing, showcasing the sensible use circumstances of blockchain know-how in video games.
Nazara CEO and Jt. MD Nitish Mittersain commented, “We’re very comfortable to innovate on new and upcoming applied sciences equivalent to web3, VR and AI and look ahead to integrating our video games with related web3 applied sciences that may add worth to our gamers.”
Lysto founder and CEO Sadiq Ahamed Shaik added, “The Progress Protocol is a platform for builders and all advertising and marketing roles. Our staff is working with builders to launch a sequence of development purposes on the L1 blockchain, empowering customers by means of decentralization for advertising and marketing and development initiatives.”
