Following an earlier cope with OG Esports, the Chiliz blockchain and its Socios web3 platform have introduced a strategic partnership with esports group Ninjas in Pyjamas.
The deal will see Socios built-in with Ninjas in Pyjamas’ present Dojo fandom platform, permitting its customers to entry further rewards together with crypto rewards and in-real-life engagements.
Socios works with groups resembling Juventus, Barcelona, Arsenal and Manchester Metropolis and AC Milan, with customers shopping for their golf equipment’ tokens and racking up reward factors to realize tickets, merchandise and digital collectibles.
“Partnering with Socios.com permits us to deliver our loyal Ninjas collectively in a enjoyable and immersive means, whereas remaining versatile sufficient to maintain up with the evolving tempo of esports,” commented NIP’s co-CEO Hicham Chahine.
Socios CEO Alexandre Dreyfus added, “Web3 opens the door to a brand new sort of fan expertise – extra rewarding, extra direct, and extra private. Our work with the world’s largest sport golf equipment demonstrates the immense potential for blockchain know-how to remodel fan engagement, and we’re excited to deliver this experience to NIP’s passionate neighborhood.”
Different esports groups signing related offers embody Staff Liquid, which built-in the Sui blockchain into its MyBlue fandom platform in November 2024.
