Designed to deliver promoting onchain, Progress Protocol has launched its L1 mainnet, which makes use of Avalanche’s tech stack to ship sub-second finality and greater than 10,000 transactions per second.
A three way partnership between Indian sport firm Nazara Applied sciences and Indian playtesting platform Lysto, Singapore-headquartered Progress Protocol is designed to allow advertisers to watch real-time engagement as they tokenize digital promoting campaigns by way of good contracts.
This permits onchain attribution and real-time settlements, with the expectation it should additionally scale back fraud charges.
“Digital promoting nonetheless loses a considerable chunk of each greenback to intermediaries,” famous co-founder Sadiq Ahamed.
“We’re rerouting that worth again to creators, publishers, and avid gamers — whereas giving advertisers and auditors an immutable ledger of fact.”
By way of the mainnet launch, Nazara is already promoting two of its video games on the blockchain. Progress Protocol says it attracted over 150,000 customers throughout its testnet part.
“Nazara has spent 25 years placing enjoyable into the arms of gamers,” mentioned CEO Nitish Mittersain.
“Now, with Progress Protocol, we’re serving to advertisers and publishers attain and reward our gamers with absolute belief and effectivity. That is the way forward for sport advertising.”
You could find out extra on the Progress Protocol web site.
