The Business of Sports: Companies That Own Teams and Shape the Game

Firms proudly owning sports activities groups has turn out to be a distinguished pattern the place companies can mix their love for athletics and company pursuits. From soccer to basketball and even Components 1 groups, these investments act as strategic strikes to spice up model visibility, generate additional revenue, and create a strong presence within the sports activities trade. 

By proudly owning sports activities groups, firms use the ability of sports activities advertising to create a win-win scenario. This text will cowl some famend enterprise firms that personal sports activities groups. 

Purple Bull

Purple Bull is a well-liked power drink model owned by an Austrian firm. As of 2020, the corporate had a 43% market share and is likely one of the high smooth drink firms on the earth. Purple Bull is understood to include some sports activities in its advertising. Nevertheless, the corporate owns a number of sports activities groups, together with soccer golf equipment like RB Leipzig and Purple Bull New York, competing in Main League Soccer (MLS). 

RB Leipzig is a German soccer membership based in 2009. The crew has participated within the Bundesliga and at present holds place 34 within the UEFA Champions League. You’ll be able to conveniently catch all of the Champions League motion out of your betway app to make sure you don’t miss any matches. 

The corporate additionally owns two Components 1 groups: Purple Bull Racing and RB Components One Crew. Lately, Purple Bull acquired RB Omiya Ardija, a Japanese soccer crew, making it the primary international firm to personal 100% shares of a Japanese sports activities crew. 

Fenway Sports activities Group

Fenway Sports activities Group (FSG) is an effective instance of a enterprise that’s utilizing sports activities possession to construct a world model. The corporate owns 5 totally different groups:

Boston Purple Sox, an iconic crew in Main League Baseball
Liverpool FC, one of many largest soccer groups in England
Pittsburgh Penguins, which is an ice hockey crew
RFK Racing competing within the NASCAR Cup Collection
Boston Frequent Golf 

One in every of their costliest purchases was the Pittsburgh Penguins, which FSG acquired in 2021 for $900 million. Nevertheless, regardless of the Penguins profitable a number of NHL championships, they’ve skilled a downward trajectory since 2021. 

Kroenke Sports activities & Leisure (KSE)

This American firm was based in 1999. Within the final 20 years, Kroenke has acquired Emirates Stadium and Arsenal Holdings, which owns Arsenal Soccer Membership and Arsenal Girls’s Soccer Membership. 

Typically, KSE has a various portfolio throughout totally different sports activities and groups. Aside from having a distinguished crew within the English Premier League underneath their wing, additionally they personal the Los Angeles Rams, a really profitable NFL franchise. Different groups underneath KSE embrace: 

Denver Nuggets within the NBA
Colorado Rapids who’re within the Nationwide Lacrosse League
Colorado Rapids within the MLS
Colorado Avalanche within the NHL

KSE has additionally diversified into esports, which is changing into very fashionable within the sports activities betting world on websites like Betway. The corporate owns the Los Angeles Gladiators, part of the Overwatch League, and Los Angeles Guerilla, which gained one main within the Name of Responsibility League. 

Conclusion

Sports activities groups owned by enterprise firms present the hyperlink between sports activities and enterprise technique. As this pattern continues, the way forward for sports activities advertising will change because the hyperlink between companies and sports activities tradition continues to solidify. 

What are your ideas on giant companies proudly owning a number of sports activities groups? Is it good for the world of sports activities? For branding of different merchandise? How do you suppose this pertains to the gaming and Esports world? Tell us within the remark part under.